fmcg

A perfect store is one that provides a seamless shopping experience to the consumers. It can be implemented easily with the help of retailers and sales reps to help build a positive brand image which in turn results in profitability for the CPG manufacturer. This concept was born in the world of CPG companies and   →

There are many perfect store execution blogs out there, mainly from software providers (like us) or field agencies, so why another blog? The inspiration for this article came from a conversation with an FMCG client – who were looking to overhaul their retail execution and rebrand it as a “Perfect Store” initiative.  In our discussions,   →