THE WHY AND HOW OF PRICE DETECTION THROUGH RETAIL IMAGE RECOGNITION

Price detection and its compliance is an important part when it comes to achieving a perfect store programme. Brands are looking towards retail image recognition solutions for the same. Monitoring price compliance through price detection is an important feature of our AI retail image recognition solution. In this blog, we discuss why price detection is   →

A FRAMEWORK FOR BUILDING PERFECT STORE PROGRAMMES

A perfect store is one that provides a seamless shopping experience to the consumers. It can be implemented easily with the help of retailers and sales reps to help build a positive brand image which in turn results in profitability for the CPG manufacturer. This concept was born in the world of CPG companies and   →

KEY QUESTIONS TO CONSIDER WHEN THINKING OF BUILDING A PERFECT STORE PROGRAMME.

There are many perfect store execution blogs out there, mainly from software providers (like us) or field agencies, so why another blog? The inspiration for this article came from a conversation with an FMCG client – who were looking to overhaul their retail execution and rebrand it as a “Perfect Store” initiative.  In our discussions,   →

Analyze The Sentiment Behind Customer Reviews With SmartReader

Sentiment Analysis, in the simplest words, is determining whether a piece of text is positive, negative, or neutral. The system combines natural language processing and machine learning techniques to identify and extract opinions within the text. Presently, sentiment analysis has many practical applications. Companies are constantly trying to analyze their brand presence in the market   →

Introducing ParallelDots Google Sheet add-on 2.0

Since the launch of our Google Sheet add-on back in 2018, so many users have appreciated how our plugin has made it so much easier for them to analyze their open-ended textual data within the comfort of their spreadsheets. The primary reason for developing the Plugins was to help non-developers run text analysis on a   →

Image Recognition For Retail Shelf Monitoring

With the e-commerce boom, CPG/FMCG brands have realized that the traditional methods of retail shelf monitoring or sales promotions are not enough to sustain profits in the cut throat CPG industry. Many retailers are already implementing AI and image recognition to deliver the next level of customer experience. According to Gartner, by 2020, 85% of customer interactions   →

In-Store Data Collection: What Is The Best Way?

For CPG/FMCG manufacturers, sales performance is a primary growth driver. But, their sales forces have little time to allocate to each store, which can highly impact their target reachability. In this blog, we look at the state of in-store data collection and retail audits in the CPG/FMCG industry and explore the best methods to improve   →

Extracting Keywords From Text in Excel Without Coding

Keyword Extractor API extracts keywords out of textual data. It generates an extensive list of relevant keywords and phrases to make research more context focussed. Keyword Extractor API can help in automating text summarization and enhancing SEO and building a keyword cloud. It is a powerful tool in text analysis that can be used to   →

How to Do Sentiment Analysis in Excel Without Writing Code?

ParallelDots Excel Add-in provides state-of-the-art text analysis capabilities from the comforts of your spreadsheets without writing a single line of code. The add-in has been received very well by our users working across different industry verticals like Market Research, Software, Consumer Goods, Education, etc. solving a variety of use-cases. Sentiment Analysis has been the most   →

Improving the Odds of Product Launch (NPD) Success with Image Recognition

Recently ParallelDots organized a webinar where we had a detailed discussion on how to Improve the Odds of Product Launch (NPD) Success with Image Recognition. The event was a great success with an audience of over 200 attendees from 5 continents. This blog consolidates the key points discussed during the webinar. The guest speakers of   →

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