Retail execution

When it comes to retail execution, CPG companies are still struggling at the shelf. To rise above the competition, companies must invest in technologies that enable their sales team to “sell more.” CPG brands are now adopting smart solutions equipped with Image recognition technologies for tracking and maintaining store compliance and brand health. Image Recognition is a   →

Customers love new and exciting things that spark interest and engagement. That is why stores should adopt the habit of frequently switching their retail execution strategy. Stores with stagnant merchandising techniques are likely to bore shoppers and lose them to competitors with better store execution. When developing new execution strategies, companies must maintain a cohesive   →

Modern Trade is cornering CPG brands It won’t be an exaggeration to call the relationship between CPG companies and retailers as frenemies. As Modern Trade continues to penetrate in the retail space in emerging economies like India, Modern Trade retailers seem to have an upper hand in the negotiations. Nielsen data reveals that in the July-September quarter   →

“The biggest challenge with retail store execution is simply “not knowing what you don’t know.” It is impossible to see every execution, so you assume everything went flawlessly – though that is not always the case.” Rachel Tarvin, Shopper Marketing, Starbucks Getting the perfect store execution is hard! It is one of the most complex,   →

We’re excited to finally announce ParallelDots brand new website!  From the initial brainstorming to the final launch, the whole process has been quite a journey; needless to say an exciting one. It was important for us to merge our vertical focused Image Recognition solutions for retail under the Karna AI brand name with ParallelDots. This development has   →

ShelfWatch helped one of the biggest consumer goods companies in the world improve merchandising compliance by 30% across 100,000 traditional trade stores in India. CPG companies spend a substantial amount of money to retailers to improve their in-store presence and promotion execution. These slotting, display and pay-to-stay fees can quickly add up, impacting their bottom   →

Even in this digital age when everything is just a button-click away, nothing compares to the experience of going to a store, scanning the shelves and selecting the products you want. Although e-commerce has become a huge success worldwide, consumers still prefer to shop in-store to get a better experience of the purchase. But very   →

“There is only one thing that signifies Order in retail, and that is Retail Execution”. Traditional Trade (a.k.a Kirana Trade) plays a dominant role in the Indian retail industry and carries a giant bullseye, which is targeted by retail companies of all standards and sizes. Everyone wants to excel in this potential $1 Trillion Kirana Trade.   →

The ascent of SaaS has inspired companies world over to establish such solutions that provide instant, useful insights and pave way for assessing and implementing new execution strategies. These strategies, in turn, improve brand presence and uplift sales. The rapid changes occurring in the retail world demand the adoption of technology into everyday processes; thus   →

As the battle to win at the shelf intensifies, brands are starting to understand the importance of perfect retail execution. Perfect store execution has always been the key ingredient in achieving sales growth and consumer satisfaction. It is no new fact that people buy what they see. Which is why CPG companies are spending heavily   →