There are many perfect store execution blogs out there, mainly from software providers (like us) or field agencies, so why another blog? The inspiration for this article came from a conversation with an FMCG client – who were looking to overhaul their retail execution and rebrand it as a “Perfect Store” initiative.  In our discussions,   →

Introducing ParallelDots Google Sheet add-on 2.0

Since the launch of our Google Sheet add-on back in 2018, so many users have appreciated how our plugin has made it so much easier for them to analyze their open-ended textual data within the comfort of their spreadsheets. The primary reason for developing the Plugins was to help non-developers run text analysis on a   →

In-Store Data Collection: What Is The Best Way?

For CPG/FMCG manufacturers, sales performance is a primary growth driver. But, their sales forces have little time to allocate to each store, which can highly impact their target reachability. In this blog, we look at the state of in-store data collection and retail audits in the CPG/FMCG industry and explore the best methods to improve   →

Extracting Keywords From Text in Excel Without Coding

Keyword Extractor API extracts keywords out of textual data. It generates an extensive list of relevant keywords and phrases to make research more context focussed. Keyword Extractor API can help in automating text summarization and enhancing SEO and building a keyword cloud. It is a powerful tool in text analysis that can be used to   →

How to Do Sentiment Analysis in Excel Without Writing Code?

ParallelDots Excel Add-in provides state-of-the-art text analysis capabilities from the comforts of your spreadsheets without writing a single line of code. The add-in has been received very well by our users working across different industry verticals like Market Research, Software, Consumer Goods, Education, etc. solving a variety of use-cases. Sentiment Analysis has been the most   →

Launching Our Super Affordable Student License

At ParallelDots, we pay special attention to the customers’ feedback to build features that work best for them. Recently we’ve been getting a number of package concession requests from students on our Text Analysis APIs pricing. Initially, we did provide some relaxation on our pricings but realized soon enough that the best solution would be   →

Case of Orange Juice and The Importance of In-Store Execution

When I read the IHL report that Out-of-stocks could be costing retailers $1T, I was amazed to see the numbers behind this age-old problem. Considering that IHL’s definition of out of stocks considers in-store issues as well, the number starts to make sense. During my time with different CPG companies, we knew that poor in-store   →

How Image Recognition for Retail Execution Works?

When it comes to retail execution, CPG companies are still struggling at the shelf. To rise above the competition, companies must invest in technologies that enable their sales team to “sell more.” CPG brands are now adopting smart solutions equipped with Image recognition technologies for tracking and maintaining store compliance and brand health. Image Recognition is a   →

NPD and Perfect Store Execution: Cracking the Tough Nut with ShelfWatch

“The biggest challenge with retail store execution is simply “not knowing what you don’t know.” It is impossible to see every execution, so you assume everything went flawlessly – though that is not always the case.” Rachel Tarvin, Shopper Marketing, Starbucks Getting the perfect store execution is hard! It is one of the most complex,   →

4 Features Every Retail Execution Solutions Must Have

The ascent of SaaS has inspired companies world over to establish such solutions that provide instant, useful insights and pave way for assessing and implementing new execution strategies. These strategies, in turn, improve brand presence and uplift sales. The rapid changes occurring in the retail world demand the adoption of technology into everyday processes; thus   →

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