Category: Eye Tracking

Capturing people’s attention today is a huge challenge. Eye tracking technology is a way to implicitly measure what makes people give more attention to certain product […] Read More

Why is Eye Tracking really important for Market Research? “95% of the purchase decisions happen in the subconscious” Yes, you read it right! 95% of […] Read More

What you see is what you buy- Need for Eye Tracking? Eye-tracking is a well-known tool to implicitly measure how people respond to different product […] Read More