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Author: Maks Mukundan

Maks Mukundan is the CEO of our South-East Asia division. An experienced consultant with a demonstrated history in leadership roles in the CPG industry, Maks brings with him over 3 decades of experience in Marketing & Sales Management, Business Planning, and Market Entry Strategy for emerging markets with a strong emphasis on SE Asia.
CPG
CPG Retail, Featured, Image Recognition, In-store Execution, Retail execution Posted onApril 25, 2020June 8, 2020

Saluting the CPG/FMCG Frontline Soldiers: The Retail Execution Heroes

The word ‘frontline’ has become very commonly used in the last few weeks due to the Covid19 health pandemic. The work done by frontline people […] Read More

in-store execution
Featured, Image Recognition, In-store Execution, Retail execution Posted onApril 8, 2020January 28, 2021

Managing In-Store Execution During Crises

Crises are becoming more commonplace. While natural causes are sometimes the source of such crises, these are often exacerbated by human actions. Global warming, SARS, […] Read More

store execution
Featured, Image Recognition, Product, Retail execution Posted onApril 2, 2020June 8, 2020

Case of Orange Juice and The Importance of In-Store Execution

When I read the IHL report that Out-of-stocks could be costing retailers $1T, I was amazed to see the numbers behind this age-old problem. Considering […] Read More

Recent Posts

  • Key Ideas For Execution of a Perfect Store Programme January 22, 2021
  • THE WHY AND HOW OF PRICE DETECTION THROUGH RETAIL IMAGE RECOGNITION January 4, 2021
  • A FRAMEWORK FOR BUILDING PERFECT STORE PROGRAMMES December 26, 2020
  • KEY QUESTIONS TO CONSIDER WHEN THINKING OF BUILDING A PERFECT STORE PROGRAMME. December 26, 2020
  • Analyze The Sentiment Behind Customer Reviews With SmartReader July 6, 2020
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